Part 5/11:
One pivotal insight that emerged from this shift was what Ed called the "Gary Theory." By honing in on a more specific audience, his content became more relevant and easily consumed. While he initially saw a reduction in views, this strategy resulted in a significant uptick in revenue—hitting $300,000 in sales in just a week. This reinforced the idea that when content resonates with its intended audience, the financial rewards can be substantial, overshadowing the initial dip in view counts.