Part 6/11:
Ed also uncovered the importance of redefining success. Traditional metrics like views and likes became less important when he began tracking the "impact" of his content. By setting up specific links to monitor actions taken by viewers—such as email sign-ups or program applications—he shifted his focus to the real-world implications of his videos. Impact emerged as a much clearer indicator of his content's effectiveness, as it directly linked engagement to tangible results.