Part 2/8:
During the past two years, MailChimp increased its pricing three times, pushing the costs higher each time. Beyond just price hikes, there were concerns regarding their billing practices. Initially, MailChimp charged based on subscriber numbers, which seemed straightforward. However, in 2019, they shifted to a model where they charged for “contacts.” This term included not just subscribers but also unsubscribers and non-subscribers, making the billing convoluted.