Part 5/8:
Next, the author avoided companies with hidden overage charges, as running a business should not involve predicting and avoiding potential increased costs. Brands like Constant Contact and GetResponse fell off the list for this reason.
3. Automatic Tier Adjustments:
Lastly, the author sought platforms that would automatically adjust tier levels based on their contact list changes. Many providers, despite promising automatic upgrades to higher tiers, required manual intervention for downgrades, which clashed with their desire for simplicity.
By this stage, the author had narrowed potential contenders down to six, which they referred to as the "elite 6."
Testing the Finalists
With the list of email marketing tools significantly reduced, the author proceeded to test each platform.