Part 2/6:
Attracting High-Quality Traffic
The first step in Sedlak's funnel is capturing the right audience. His primary source of traffic comes from Instagram, where he boasts approximately 240,000 followers. Although he has garnered more followers on TikTok, his revenue largely stems from Instagram due to the platform's effectiveness for his business model.
Sedlak emphasizes the importance of creating content that attracts high-quality traffic. He posts raw, engaging videos that aim to educate, challenge conventional beliefs, or even dive into more controversial topics. This strategy cultivates a "cult-like" following of individuals who are keen to learn from him and are more likely to convert into customers for his information products.