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His initial offer featured a package of 60 short-form videos for clients, crafted from just two hours of their time. This straightforward offer allowed him to scale rapidly, achieving $15,000 a month within 90 days. As a general principle, he advises young entrepreneurs to center their offers around ROI, ensuring it addresses the core desires of potential clients.
Client Acquisition: The Fun Part
After establishing a solid foundation, he moved on to client acquisition—often regarded as the most exciting aspect of business. This phase consists of a dual approach: Outbound and Inbound marketing strategies.