Part 5/8:
Outbound Strategy involves reaching out to potential clients through targeted outreach. Instead of blasting generic messages to thousands, he recommends personalizing outreach by identifying a list of 100 dream clients and crafting customized messages. This tailored approach, combined with the "Golden Bullet Method"—providing free work to grab attention—encourages potential clients to respond positively.
Inbound Strategy relies on content creation to attract clients organically. Consistent and valuable content on platforms like Twitter (now X) and YouTube not only enhances visibility but also instills confidence among prospective clients reviewing the entrepreneur’s profiles before engaging.