Part 3/7:
Lack of High-Income Skills: At the foundational level, a core distinction must be made between convenience-based skills (e.g., branding, graphic design) and results-based skills (e.g., SEO). The former can enrich a business but often doesn't directly correlate with profit, while the latter is invaluable for generating income and driving business success.
Choosing the Wrong Market: The market's perception of a skill profoundly impacts potential revenue. Assessing market demands is critical; a skill in video editing might command different rates depending on target clients. A sustainable market needs to align with one's abilities for consistent profit.