Part 2/7:
Many budding entrepreneurs hold the belief that a brilliant idea is essential before launching a venture. Ali dispels this notion by stressing that you actually only need any idea to get started. In fact, he argues that the first three businesses are often destined to fail, and that's entirely normal and beneficial.
These initial failures serve as the learning experience necessary to acquire entrepreneurial skills. Just like riding a bike, one must practice and fall before they can ride smoothly. Instead of focusing on creating the perfect business concept, Ali suggests brainstorming freely—perhaps aiming for 50 ideas rather than just one good one. Lowering the bar for what constitutes a “good idea” can spur action.