Part 4/7:
Another common belief is that substantial capital is required to launch a business, which can discourage many potential entrepreneurs. This notion is often perpetuated by popular media which prominently feature product-based entrepreneurial pitches but overlook service-based opportunities.
Ali advocates for starting with a service business instead. No huge investments are necessary when offering services based on one's skills or time. For example, walking dogs or providing tutoring does not require upfront costs and can yield immediate returns. This perspective is liberating, particularly for those who may fear financial risk.