Part 6/8:
Moreover, engaging with influencers or experts through a podcast can boost credibility and expand a business's reach, as audiences from both parties converge. In doing so, companies also position themselves as thought leaders within their industry, naturally attracting more clients.
Additionally, the low-cost nature of podcasting—effectively turning one piece of content into myriad posts for different channels—makes it an efficient strategy. From creating blogs to social media snippets, podcast content can be repurposed time and again, ensuring a continual online presence.