Part 3/11:
However, the emergence of TikTok with its For You feed has transformed this dynamic. Instead of requiring users to follow accounts, TikTok curates content based on user preferences and viewing habits, enabling greater discovery of new content. Consequently, creators are finding that only a small fraction of their followers engage with their posts, leading to a feeling of disconnection. The traditional follower count has become less meaningful, with creators now feeling that they are "renting" their audiences from social platforms.