Part 4/11:
As the number of creators has exponentially increased, competition for attention has intensified. Many established creators find themselves tracking analytics that reveal a troubling pattern: while new viewers flock to their content, returning viewers dwindle, highlighting a challenge in maintaining audience loyalty. This may suggest that audience demand has outpaced supply, making it difficult for individual creators to stand out.
In this evolving landscape, platforms have shifted their focus towards maximizing session time and watch time rather than facilitating authentic connections between creators and their communities. This commercial approach emphasizes algorithm-driven discovery and diminishes the ability of creators to reach their dedicated followers.