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Within this setup, advertisers can offer hard criteria on audience controls, specifying exact locations, age ranges, and more. In contrast, the Advantage Plus Audience section allows for broader suggestions. Advertisers can specify interests or demographics, but Meta retains the flexibility to extend outreach beyond set parameters, ensuring that no potential conversion opportunities are overlooked.
This hybrid approach benefits advertisers by balancing two extremes: allowing for specificity without overly restricting reach. It’s particularly useful for businesses with existing conversion data, as Meta can hone in on successful trends while still exploring new avenues.