Part 5/8:
The third strategy shifts focus to Original Audience Campaigns. This type gives the most control to advertisers, allowing precise targeting based on specific criteria like custom audiences, age, and detailed interests. However, it’s essential to select this option cautiously—Meta typically advises against it due to often poorer performance outcomes.
Setting hard constraints can lead to restricted reach, which might hinder campaign effectiveness. Despite this, Original Audiences can be beneficial in specific scenarios, such as retargeting campaigns focused on particular segments of the sales funnel.