Part 4/9:
By centering their strategy on providing real value—offering insightful tips for seniors to lead better, healthier lives—the channel has carved out a unique niche that delivers meaningful engagement. In a time when many channels chase after the latest trends, this approach of speaking directly to a less catered-to audience has proven to be a highly effective strategy, garnering hundreds of thousands of views, with several videos surpassing the one million view mark within just days of release.