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Back in December 2024, Trump’s sons, Eric and Don Jr., launched World Liberty Financial, a DeFi project that aimed to transform the financial landscape by emphasizing decentralized lending and borrowing—essentially eliminating banks from the equation. Effectively branded as part of Trump's push to establish America as a dominant player in the crypto arena, the project raised a shocking $300 million by January 2025.
World Liberty's token saw dramatic price fluctuations, peaking at 5 cents in January, fueled by big-name backers, including Justin Sun, who invested $75 million into the project. However, skeptics wonder whether World Liberty is genuinely a groundbreaking financial initiative or merely a rehash of Trump's familiar merchandise sales approach.