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Prepared with a well-structured business plan, Ramen set out to create content reflecting his interests in personal finance and stories of financial struggles. However, the initial attempts to attract guests to his show were met with challenges, as many individuals were hesitant to discuss their financial situations publicly. To incentivize appearances, he offered a monetary reward, making it possible for candid conversations to happen.
While juggling 80-hour workweeks at Amazon, his YouTube endeavor was born. Though he initially faced disappointments in viewership and revenue, a community post expressing his frustration unexpectedly led to a breakthrough video with 250,000 views. This pivotal moment reignited his hope and commitment to investing in the channel.