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In a related conversation, the notion of introducing competitive events that are more accessible to the general public was discussed. Lord Co's suggestion of hosting world championship events for home-friendly activities, like treadmill races, could bridge the gap between spectators and participants.
Dame Jessica believes that creating avenues for public engagement with sports in an exciting and participatory manner is crucial. "Even just sitting on the sofa, watching a 100-meter sprint can ignite a desire to participate," she remarked.