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Centry City’s owner and executive chairman, Doug King, expressed his enthusiasm for Lampard’s appointment, stating, “I am delighted that Frank Lampard has agreed to join our club as head coach.” King emphasized Lampard's previous experience in the Championship, citing this as an advantage in understanding the specific needs and challenges of the league. Furthermore, King highlighted Lampard's background at Chelsea and Everton as instrumental factors that will equip him with the insights and knowledge required to elevate the squad's performance to the higher echelons that the club aspires to reach.