Part 5/10:
Financial sustainability has been a hot-button issue, particularly in light of recent club administrations. Masters noted that while there have been significant failures, football as a whole, especially the Premier League, is financially strong. He defended the league’s revenue-sharing structures, such as the parachute payment system designed to help clubs transition to life in the Premier League. Highlighting the importance of competition, he stressed that the unpredictability inherent to the league, including relegation battles and promotion dreams, is what keeps fans engaged.