Part 8/10:
Although the Premier League has enjoyed immense financial success, Masters acknowledged the pressure fans feel as ticket prices continue to rise. Addressing fan frustrations, he reiterated that clubs ultimately decide on ticket pricing and are constantly reminded of the need for balance between profitability and accessibility for loyal supporters.
Engaging the Next Generation
Looking toward the future, the Premier League is also mindful of engaging younger fans. Masters pointed to collaborative efforts with broadcasters aimed at attracting a more diverse and younger audience, essential for the league's long-term viability.