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As the Middle Ages gave way to the modern era, the cult of Saint Nicholas transcended religious boundaries. His persona morphed into Sinterklaas in the Netherlands, emphasizing gift-giving during winter festivities. Dutch settlers carried this tradition to America, where Sinterklaas eventually evolved into the American Santa Claus as we know him today.
The commercial appeal of Santa Claus skyrocketed in the 19th century, sparked by illustrations like those from political cartoonist Thomas Nast, who infused elements of festive cheer into the character. Coca-Cola's marketing campaigns in the mid-20th century established Santa's iconic look, a symbol recognized globally.