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The backdrop of Stone's comments coincided with the SXSW premiere of Another Simple Favor, which brought fresh attention to potential tensions between the film’s stars. While speculation circulated about possible discord between Kendrick and Lively, particularly following Kendrick's cryptic answers to fan inquiries, the film's director, Feig, was quick to dismiss the rumors on social media. He asserted, "You're wrong," in response to a claim that Kendrick felt apprehensive about collaborating with Lively again.