Part 3/7:
The campaign of former President Trump capitalized on this sentiment, positioning himself as a champion against wokeness. A particularly effective advertisement emphasized a juxtaposition in handling societal issues, contrasting Trump's approach with what was portrayed as a more ambiguous "they/them" stance associated with progressive ideologies. This ad resonated powerfully during the Super Bowl, becoming a pivotal part of the campaign's message to galvanize support against what many see as the overreach of progressive values.