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The my Lagos app serves as a one-stop digital platform, providing users access to essential services such as real-time traffic updates, accommodation options, payment services, and business visibility tools. According to MTN Nigeria's CEO Carl tourola, the app is designed to simplify urban living by addressing the unique needs of Lagos residents. It combines input from MTN's IT team and local developers, alongside the Lagos State government, to create a user-friendly experience that aims to make daily life easier.