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The rivalry between Drake and Kendrick Lamar ignited earlier in 2023 when Drake released a collaborative track with J. Cole that suggested the three artists were among the best in contemporary hip-hop. Kendrick, whose competitive spirit is well-known, did not take kindly to this suggestion. He responded with "Not Like Us," a song that called into question the status of Drake and J. Cole, infamously asserting his dominance with lines that underscored his solo prowess. This competitive back-and-forth only escalated from there, with both artists trading barbs through their lyrics.