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The rivalry traces back to early 2023 when Drake, alongside J.Cole, released a track suggesting their dominance in the hip-hop scene. This claim did not sit well with Kendrick Lamar, who responded with his song "Like That" in March 2024. In it, he dismissively referred to the duo as "The Big Three," highlighting his assertion of being the frontrunner in the industry. Kendrick's discontent with their collaboration hinted that he was unwilling to share the limelight.