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During a performance in Florida later that month, Drake directly addressed Kendrick's jab, confidently stating to his audience that no one could challenge his status. As the feud escalated, both rappers began trading shots back and forth through their music—a typical but intense exchange for the genre.
In April 2024, J.Cole released his own track "7-Minute Drill," marking his exit from the feud, deeming the back-and-forth as a distraction. By this point, Kendrick's "Not Like Us" had taken the charts by storm, securing the number one spot on the Billboard Hot 100, infusing the feud with further excitement.