Part 5/5:
Asak's venture into the cannabis business illustrates a significant cultural shift, not only within the Nigerian music industry but also in the broader context of cannabis acceptance. This move, alongside Burna Boy's foray into the sector, signals a potential change in how cannabis is perceived, particularly among younger generations. As discussions continue, it remains to be seen how this will influence the perception of cannabis use in Nigeria and beyond, as well as the success of Jiren Energy 5K in a competitive market.