Part 8/10:
Google has rushed to implement AI search features, but its efforts face significant hurdles. The AI-generated summaries often degrade user engagement with conventional search results, hindering the company’s ability to monetize effectively.
The Future of Search: Competition Intensifies
As OpenAI expands Deep Research, Google can no longer rely solely on its dominance in the search market. Other tech giants like Microsoft are already exploring AI-driven search solutions, hinting at a rapidly evolving competitive landscape. Collaborations with companies like Apple may further challenge Google's hegemony in mobile search.