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Kanye West Surprises Fans with New Album "Bully"

Kanye West continues to make headlines with his latest surprise album release titled Bully, which made its debut on March 18th. This unexpected drop not only showcases his music but also features a unique promotional element: his son with Kim Kardashian, Saint West.

Unique Promotion Through a Short Film

In an innovative marketing strategy, Kanye directed fans to his new album through a 45-minute short film that stars his nine-year-old son, Saint. The film presents a whimsical and somewhat surreal scenario, depicting the young child in a wrestling ring, squaring off against various wrestlers while wielding a toy mallet. The album plays in the background, merging the visual and auditory experience seamlessly.