Part 7/9:
One of the stark realizations from Pereira's insights is the untapped potential in the marketing of Brazilian football. She pointed out that Brazilian clubs have historically lagged compared to global standards, particularly in their understanding of modern marketing techniques. For instance, the absence of Brazilian players in major football video games illustrates a missed opportunity for fan engagement and revenue generation.
Pereira's view challenges the prevailing mindset that often overlooks the crucial role of marketing in creating a sustainable football culture. She contended that clubs should learn to explore innovative marketing strategies that not only promote the sport but also engage younger audiences who view football through various modern platforms.