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While Ohio State has publicly acknowledged spending over $20 million in Name, Image, and Likeness (NIL) deals and even invested $2 million in hiring offensive coordinator Chip Kelly, the on-field results against Michigan have remained unchanged. With the Wolverines fielding what many consider to be one of their weakest teams in years, the loss raises serious concerns about Ryan Day's coaching strategy and the overall effectiveness of the Buckeyes' recruitment and preparation.