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One of the core themes Melo emphasized was the importance of professionalizing the club's management. “You need people who are up-to-date and knowledgeable about the market,” he stated, recognizing that the club lacked this expertise previously. Under his leadership, the club hired executives from various sectors to fortify its operational and financial capabilities.
Melo described how Corinthians transitioned from having no resources and credibility to establishing partnerships and increasing revenues—ultimately creating a financial structure of around 1.8 billion reais. This growth paved the way for bringing in notable players and enhancing the overall management quality, with a focus on bringing in athletes who fit the club's culture.