Part 1/7:
The Transfer of the Iconic Number 10: A Lesson in Marketing and Legacy
In a surprising turn of events in Ribeiro’s administration, the Flamengo Football Club's President, Rodolfo Landim, decided to bestow the coveted number 10 jersey upon veteran player Arrascaeta. This act, significant for various reasons, sparked a backlash from fellow Flamengo member, BAP. His criticisms highlight not only marketing blunders but also the emotional weight attached to the number 10, a jersey that carries immense historical and cultural significance for the club.