Part 6/7:
A significant theme during the discussion was the apparent struggle of Brazilian football to capitalize on its marketing potential. Historically, clubs have failed to leverage the stories behind jersey numbers into compelling brand identities. The conversation shifted to how Flamengo, particularly under Landim’s leadership, could have significantly profited from the sale of Arrascaeta merchandise had the transition been handled differently.
BAP articulated the frustration that things could have been managed better, as other clubs have demonstrated more successful marketing strategies around iconic jersey numbers. The suggestion was that Landim's decisions appear to stem from ego and a desire to obstruct BAP’s influence rather than serving the club's long-term financial interests.