Part 7/7:
Conclusion: A Lesson in Legacy and Leadership
The decision to assign the number 10 jersey to Arrascaeta may symbolize hope and a new chapter in Flamengo’s history, yet it also serves as a cautionary tale about the importance of strategic planning and foresight in administration. The weight of tradition clashes with modern marketing, highlighting how legacies can be both a boon and a burden.
Moving forward, it is imperative for organizations like Flamengo to embrace the historical context of their symbols while maximizing their commercial potential. As BAP and others have noted, a thoughtful approach to the narrative surrounding iconic elements of a club can transform them from mere numbers into profitable assets that elevate both the brand and the players wearing them.