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The proposal was not just about symbolism; it was rooted in substantial financial opportunity. The advocate suggested a bold initiative where, upon making Arrascaeta the face of the number 10 jersey, Flamengo could move one million shirts produced by Adidas. The vision extended to a strategy that would spread the number 10 jersey bearing Arrascaeta's name throughout Brazil. The aim was to maximize sales through partnerships with major distributors like Mercado Livre, ensuring swift delivery to fans across the nation.