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The involvement of Fatal Model sparks dialogue about modern marketing strategies within the sports industry. By contributing to the fundraiser while also pursuing a sponsorship deal tied to Pogba, Fatal Model aims to enhance its brand visibility in association with one of Brazil's most beloved football clubs. This approach reflects a calculated marketing strategy that eschews moralistic undertones. Given the variety of sponsorship entities surrounding sports—ranging from beverage companies to betting services—Fatal Model seeks to position itself in a similar landscape.