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Palmeiras Signs Major Sponsorship Deal with Sporting Bet

In a significant update from the Brazilian football scene, Palmeiras has officially announced its new master sponsor, betting company Sporting Bet. The deal, which is reportedly worth R$100 million, marks the end of the club's long-term partnership with Crefisa. This transition, first hinted at by the club's president, Leila Pereira, throughout the year, confirms a shift in the club's sponsorship strategy as they aim for greater financial gains.