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A recurring theme in the conversation is the symbolic weight of the number 10 jersey in Brazilian football. Fans and commentators express the idea that Brazilian clubs still have much to learn in marketing, especially regarding jersey numbers' significance. With Oscar's arrival, there's hope that São Paulo can fully leverage the marketing potential of the number 10. With Oscar being a player who has consistently worn the number 10 across various clubs, the club could benefit from capitalizing on this heritage.