Part 2/6:
The transition from Crefisa to Sporting Bet signifies not just a shift in sponsorship but represents a broader financial strategy for Palmeiras. The newly signed contract with Sporting Bet guarantees a fixed contribution of R$100 million annually, putting Palmeiras among the top clubs in Brazil in terms of sponsorship revenue. Additionally, this deal includes performance-based bonuses that could potentially elevate the club's earnings to R$170 million per year—an amount that, if realized, would position Palmeiras at the pinnacle of Brazilian football sponsorships.