Part 6/10:
As Morada transitioned from a traditional real estate agency model to a technology-focused business, Azevedo emphasizes the importance of listening to the customer. Initially embarked on selling properties, the team soon recognized a significant opportunity to enhance the real estate experience through technology instead.
This shift was not merely about technology integrations; it was about acknowledging a societal need for more transparent, accessible real estate transactions. Fundamental in this realization was the feedback from customers, many of whom expressed dissatisfaction with their home-buying experiences.