Part 4/8:
The essence of why fans engage in football is tied deeply to expectation and perspective. In an age when data analytics dominate discussions, simplifying the game to spreadsheets and statistics often misses the core of sports fandom—the dreams and aspirations it invokes. Fans are driven by the hope of building a champion team, and often, the anticipation of what could be is sweeter than the reality. The engagement during transfer season showcases this well, where dreams fuel collective excitement, bridging communities and fostering a deep-rooted connection among fans.