Part 5/8:
That said, the current landscape of football ownership is shifting with the entry of SAFs (Sociedade Anônima do Futebol) or football corporations. This evolution poses a significant question about how the media and fans perceive the sport—what are its primary goals, and how are they being achieved?
A Different Approach to Success
A pertinent example is drawn from basketball, specifically the Orlando Magic, showcasing the diverging motivations of sports teams today. One might wonder why a profit-making entity doesn’t always aim for championships. The answer often lies in the business model: for some teams, revenue generation through ticket sales, merchandise, and providing an engaging experience is far more important than winning titles.