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The handling and publicity surrounding Gabigol’s transfer have been commendable. Cruzeiro optimally timed the announcement to coincide with the expiration of Gabigol’s contract with Flamengo on December 31. Utilizing a mix of social media buzz, including a countdown campaign, the club built excitement that culminated in a visually appealing and professionally crafted announcement. The event was orchestrated with the flair one would expect for a marquee signing of this nature.