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The contract with Sporting Bet is valued at 100 million, potentially scaling up to 170 million based on performance metrics. This financial model outlines a fixed payment with additional earnings conditional upon achieving specific targets. The broader ambition for Palmeiras is to elevate their jersey's sponsorship value to 200 million through a combination of key sponsors.
Expanding Sponsorship Opportunities
The financial strategy entails a split where the primary sponsor handles a bulk share, supplemented by sleeve and other minor sponsorships which are likely to generate an additional 50 million. Currently, this two-year contract will run until 2026, allowing for a stable revenue stream while diversifying the club's funding sources.