Part 2/6:
Fans view Casares's actions as undermining the club's brand and marketing strategies. When he shares these moments before the club does, it dilutes the impact of the official announcement and distracts from the team's efforts to present a unified front.
The Role of Social Media in Modern Football
Fábio Piperno, a commentator on the situation, highlighted the importance of social media in contemporary football management. Clubs today see their social feeds not only as a method of communication but as crucial marketing platforms that can yield additional revenue through brand exposure. The early disclosure by Casares diminishes the effectiveness of the club's own outreach, causing a ripple effect of criticism.