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Despite the significance of the player acquisition, the premature post overshadowed the official announcement’s media impact. Critics argue that this neglects the tradition of clubs revealing major signings with a flourish, branding themselves while showcasing their investments and partnerships.
The Bigger Picture
The missteps in managing public relations and social media presence expose a critical gap in how some football clubs navigate these increasingly vital platforms. For São Paulo, it’s essential to align their communications strategy with a coherent brand narrative that reinforces their history of success, as they are often regarded as one of Brazil’s footballing giants.